offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

Writing has always been my passion and I'm glad to be a part of academic writing industry as it is something that truly interests me. I'm associated with Global Assignment Help Australia for two years. And, since then I have helped hundreds of students with high-quality assignments on Foster homes, Grief counseling, Substance abuse, Suicide prevention, Human trafficking. I have all the topics of social work down cold. once you hire me, you will never struggle with referencing style as I can work on MLA, APA, Harvard, Turabian, Oxford, and what not. Moreover, I know how important it is for students to submit a quality work within the prescribed deadline. Therefore, I always complete the academic papers well before the stipulated time.

Stella Baldwinson

Stella Baldwinson

Orders in Progress - 69

Orders Finished - 657

Hire Now

I am a master's degree holder in Biotechnololgy from Australian Catholic University. My knowledge has helped many college-goers in submitting effective assignments, dissertations, theses, reports, research papers, term papers, and so on. I can proficiently write in any referencing and citation style as per the university guidelines of different colleges. My research about the Medical Imaging was awarded with distinction. I have written on various topics of Biotechnology including Bioinformatics, Bioinstrumentation, Biomaterials, Biomechanics, Biosignal Processing, Cellular, Tissue, and Genetic Engineering, Clinical Engineering, Medical Imaging, Microtechnology and Nanotechnology, etc. I enjoy academic writing, and also cook in my spare time as I find it relaxing.

Kate Oliver

Kate Oliver

Orders in Progress - 41

Orders Finished - 2124

Hire Now

I take immense pride in sharing that I've been working in the online assignment writing industry for 5 years, and for the last 2 years I'm offering my services to the clients of Global Assignment Help Australia. The subject knowledge I've gained over these years has helped me write several assignments on the topics, namely The Eisenhower Method, time management systems, professional organizing, time perception, workforce management, Pomodoro, etc. I can proficiently work on any concept given with utmost precision and care. Hire me today to score top-notch grades in your academic papers. It will be my pleasure to assist you.

Brenden Cox

Brenden Cox

Orders in Progress - 41

Orders Finished - 967

Hire Now

"I'm a highly-qualified academic writer holding Ph.D. credentials in Accounting from the University of South Australia and have been offering term papers, assignments, presentations, case studies, reports, dissertations, theses, research papers, etc., to the college students. I have worked in several disciplines and topics of Accounting till now, and some of them are Financial Accounting, Cost Accounting, Accounting and accountancy, Financial accounting, Management accounting, Auditing, Accounting information systems, Tax accounting Organizations, Professional bodies, Accounting firms, Standard-setters in Accounting, Types of Accounting degrees, Accounting research, Accounting information system, Accounting scandals, etc. If any topic related to this field is making you stressful, then hire me today!"

Steffy Smith

Steffy Smith

Orders in Progress - 68

Orders Finished - 1978

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    Value and Importance of Acknowledging Consumers Needs | Hotel Holiday inn

    University: Docklands Academy

    • Unit No: 2
    • Level: Undergraduate/College
    • Pages: 5 / Words 1263
    • Paper Type: Assignment
    • Course Code: MS3056
    • Downloads: 1944
    Question :

    This assessment will cover the following questions:

    • Evaluate the needs and expectations of market segments for the hotel service industry.
    • Generate the customer experience map to create business opportunities and optimise relevant customer touch points.
    • Hotel Holiday inn is a UK based hotel chain. Explain the value and generate importance of understanding the needs, wants and preferences of target customer groups for Hotel Holiday inn.
    Answer :

    INTRODUCTION

    The hospitality industry is the broad category of various fields in service industry which includes the lodging, F&B, event planning, accommodation and many more. Respective report is based on the Hotel Holiday inn which is an British Owned American brand of hotels. Respective report is based on the value and importance of acknowledging consumers needs and wants. Further it includes factors drive and influence consumer engagement. At last it includes the consumer experience map with customer touch points to enhance customer base positively.

    TASK 1 (The value and importance of understanding needs and preferences of target customer group for hospitality services)

    P1 Elaborate significance of understanding the consumer needs and wants of target audience in service industry

    For an organisation it is very essential to access the consumers needs and wants appropriately to provide great experience to them. In hospitality industry market segmentation is very much important that helps to divide people in different groups with similar needs and common buying behaviour (Barker, 2020). Respective basis helps to target segment to use appropriate marketing activities. The target market of Hotel holiday inn is the people who belong from the higher income group and always prefer innovation, technological advancement in services. They use market segmentation to serve the specified people in best manner. By dividing consumers on the basis of age, interest and purchasing power to provides services in the best manner.

    By using different ways to profiled consumers as per the consumers needs and wants to offer services appropriately. So in the induction training pack it has to be instructed to use STP in order to choose consumer base to serve in best manner (Cheu, 2019).

    With the help of STP model Hotel Holiday inn can be able to offer services as per the consumer needs that are as follows:

    Prospective Customers

    Needs,wants and preferences

    Young Adults

    Fusion food, Bars and drinks, Good facility of staying, Wifi and music with arrangement of dance.

    Families

    Worth ful arrangements and facilities as per money offered, comfortable facility of staying and transportation, healthy food and valet parking.

    Business/ Premium Class

    For high profile consumer base they always demand the highly technological advance products such as digital check in and check out, luxury services and food, visualisation effects and many more.

    P2 Explore various factors which influence consumer engagement in regards of different target customer group

    For an organisation consumer engagement plays very much important role to serve them in best manner (Grobman and Caughey, 2019). In context of Hotel Holiday inn they use different ways and strategies to connect with differ class of people.

    Discount packages and use of social media:

    In context of Hotel Holiday inn to engage with young people and economy class people provide discount packages as money matters for them. To acknowledge interest and choices they track youngsters on their social media to serve them accordingly. By providing discount vouchers enchant consumer attraction p

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance